How to carry your branding on through onto your website.

Branding is incredibly important for businesses and consistency in branding is equally as important. Business owners take a long time looking at their business logo and trying to find one that fits in with their business offering, the name and also reflects the values and beliefs of the business. Your brand not only allows your current and future customers to identify you but also gives any staff you have a common focus to also build trust in your business.

Utilising your website as a way of reaffirming your brand identity is often something that is not considered by individuals creating their own website. This is where pay monthly websites design agencies like https://www.utopiawebdesigns.co.uk/ can really help you. They take into consideration the overall design aesthetics of your website, the functionality that your business needs and also following the branding and colours of the business.

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If your business has a strapline then it is worth having your web designer incorporate this into your pages in one way or another. It is equally key to ensure that any of the images, fonts and colours that you have uploaded onto your website are either in keeping with your business brand colours or they at least don’t clash with them.  The images you use on your website can help to reinforce the work you do, help people connect with your business and even allow them to see themselves either taking up one of your services, see yourself using or perhaps wearing one of their items. This is a great way to create some sort of link with your potential customers and identify to them the ways in which your services and products can help them.

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One other key point to think about is how you want people to contact you, or rather what is the best way for them to contact you so that they get the swiftest response. There is nothing worse than calling a number advertised on a company website to find that it continually goes to answerphone and you leave message after message, but no one gets back to you. Make sure that your details are in a prominent position on the pages and that you don’t have people scrolling all the way down to the bottom before they can find an email address or telephone number.

Your website might be the first-time people interact with you and your business so it is important that it portrays you well and has people wanting to find out more about you.

 

 

 

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