Experian CheetahMail, the largest provider of email marketing services in Europe, has been named by Forrester Research as one of the leaders, in its report: The Forrester Wave: Email Marketing Service Providers. This company operates in Europe in the United Kingdom, France, Germany, Spain, Holland and Ireland.
Experian CheetahMail achieved the highest scores in the Technology Platform and Market Presence categories (which includes financial viability, number of employees, presence in different offices, geographic coverage and number of clients). In addition, Forrester states that “100% of its surveyed customers were highly satisfied with the reliability of the Experian CheetahMail shipping platform.” These two considerations emphasize the reach, scalability and quality of their global operations.
On the other hand, Experian CheetahMail also received a perfect score of 5.00 / 5.00 in numerous key categories, such as Customer Satisfaction, Strength of Employee Base, Vertical Strategy and Financial Viability.
The general impression of Forrester is that Experian CheetahMail “has excellent service skills, as well as a complete self-mail application, used by 40% of its customers. He has earned a perfect score in Customer Satisfaction, and has a long experience in complex data integrations, as well as a global offer. ”
Steve Lomax, Managing Director of Experian CheetahMail EMEA said: “We always appreciate recognition as leaders in the sector. Being an organization based on technological innovation and an unbeatable service to our customers, the achievement of their objectives and the satisfaction of these is the true measure of our success. ”
He added: “We take pride in the campaigns of our customers and our retention rate of 95% of them. The 2-digit continuous growth of the business and market share are testimonies of our responsibility to offer exceptional value and leadership to each and every one of them.
The Forrester Wave report: Email Marketing Service Providers, evaluates 15 email marketing service providers (ESPs) based on a variety of criteria, such as the offer of services, strategy and presence in the market. The ratios are also based on the opinion of Forrester Research regarding the corporate strategy of the suppliers, product improvement plan, vertical strategy and costs. On the other hand, technology demos and in-depth interviews with clients and senior executives were included in the evaluation process.